Picture Story
‘Feel the Fizz’ build-up by Parle
Featuring its new brand ambassador, Salman Khan, the extensive OOH campaign for Appy Fizz aims to further strengthen the brand’s connect with consumers, especially the youth across India
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ZILO takes over Mumbai with large-scale OOH campaign
The campaign reportedly spans more than 160 media assets and over 18,000 sq. ft. of advertising space.
Flipkart turns ‘GRWM’ into ‘Garam Garam’ with a fiery 3D billboard activation
While GRWM is widely recognised across social media as shorthand for Get Ready With Me, Flipkart gave the phrase its...
LOTTE World Cone lands in Ahmedabad with 3D OOH installation
The campaign is executed by Connect Network
Channel 4 turns neighbourly drama into a giant OOH spectacle for Tip Toe
Instead of keeping the conflict behind closed doors, the campaign amplifies every accusation, complaint and sarcastic remark through oversized paper...
hollandsnieuwe paints Dutch city centres with colourful Giant Poster campaign
The campaign is executed by WPP Media
Broadsign, Global Netherlands, and Draft Digital launch first agentic AI OOH campaign
Agentic AI powered the buy from beginning to end, using the brand’s campaign goals to inform audience and venue targeting,...
Vistar Media study finds motion and 3D significantly improve DOOH campaign performance
The research has been conducted in partnership with Omnicom Media and JCDecaux
The Times uses mixed reality AI to turn UK billboards into “windows to the past”
The campaign is created by The Times and T&P and executed on Ocean Outdoor’s assets
UltraLED Displays unveils Mumbai experience centre
The company plans to roll out five additional experience centres across major cities as part of its nationwide expansion strategy.
Philips PPDS installs 6x2m LED wall at Saarländisches Staatstheater
Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in...
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Campaigns
Flipkart turns ‘GRWM’ into ‘Garam Garam’ with a fiery 3D billboard activation
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Company NewsCash Ur Drive reports strong H2 FY ’26 performance; 95% PAT growth
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InsightsBehind Universal Overseas’ foray into industrial print machinery
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Campaigns
Channel 4 turns neighbourly drama into a giant OOH spectacle for Tip Toe