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‘Top-of-the-mind recall critical for demand generation, supply management’
‘Top-of-the-mind recall critical for demand generation, supply management’
Saibal Biswas, SVP & Head of Marketing , Partnerships and PR, MediBuddy talks about the digital healthcare platform’s approach to brand building, engagement with suppliers, and making MediBuddy services affordable and accessible to a billion Indians in an exclusive interview with Rajiv Raghunath. Presenting Part 1 of the interview.
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Pantene turns Singapore commuter corridor into an immersive OOH brand experience
Grogu takes over Sankofa Square fountains in immersive OOH activation
Tourism and Events NT positions the Northern Territory as ‘None of a Kind’
“Kolkata remains a stable, value-driven OOH market”
NZ Post uses hyperlocal OOH to remind New Zealanders of their nearest branch
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Hocco turns Mumbai’s streets into a moving ice cream carnival
The campaign is executed in partnership with Wrap2Earn
Uber expands Bike & Auto visibility with large-scale transit-led OOH campaign
The campaign is executed by Say It Loud Media in Delhi NCR, Chennai, Mumbai & Hyderabad
IRTH brings larger-than-life handbag installation to Mumbai’s Western Express Highway
The campaign is executed by Platinum Outdoor
Air Transat turns rising World Cup ticket prices into clever OOH across Toronto
The campaign is created by Courage Montreal
KFC Australia turns the Zinger Burger into an outdoor spectacle
Created with Melbourne-based independent agency Sunday Gravy
Vistar Media study finds motion and 3D significantly improve DOOH campaign performance
The research has been conducted in partnership with Omnicom Media and JCDecaux
The Times uses mixed reality AI to turn UK billboards into “windows to the past”
The campaign is created by The Times and T&P and executed on Ocean Outdoor’s assets
UltraLED Displays unveils Mumbai experience centre
The company plans to roll out five additional experience centres across major cities as part of its nationwide expansion strategy.
Philips PPDS installs 6x2m LED wall at Saarländisches Staatstheater
Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in...
BackLite UK unveils The Knightsbridge as newest addition
The Piccadilly Underpass site, which sits alongside Hyde Park Corner, incorporates two new 2.8m x 14.4m screens, which between them...
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Campaigns
KFC Australia turns the Zinger Burger into an outdoor spectacle
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Campaigns
Hocco turns Mumbai’s streets into a moving ice cream carnival
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CampaignsPantene turns Singapore commuter corridor into an immersive OOH brand experience
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Campaigns
IRTH brings larger-than-life handbag installation to Mumbai’s Western Express Highway