OOH Sure!
‘The demand for transparency has gone up in these Covid times’
‘The demand for transparency has gone up in these Covid times’
Laetitia Lim, CEO of Quividi, one of world’s leading audience and campaign intelligence platform for DOOH and digital signage, talks about the changing contours of DOOH landscape in conversation with Rajiv Raghunath. Laetitia, who is also the Co-President of La French Tech Taiwan that promotes collaboration opportunities between France and Taiwan innovative ecosystems, sees huge scope for the convergence of DOOH and digital media.
-
Creative ConceptsHershey’s transforms Mumbai Airport boarding gate into immersive brand experience
-
Creative ConceptsNetflix puts a man inside a billboard to promote ‘The Last House’
-
CampaignsApple embraces everyday chaos in new ‘Relax, it’s iPhone’ OOH campaign
-
CampaignsDegree turns New York’s hottest subway stations into a branded experience