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Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
“Our endeavour is to help media owners get the best returns that encourage them to invest more in the business,” states Gulab Patil in an interview with Rajiv Raghunath. He cites how programmatic assists DOOH advertisers at different stages — planning, real-time audience targeting and ad serving, and post-campaign analysis.
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TendersStarv Outreach secures five-year DOOH advertising contract at Jamnagar railway station
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PeopleJasleen Kaur elevated to Head of Marketing at Bata India
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Campaigns
Samsung takes its foldable phone rivalry to the streets with mobile digital billboard in Toronto
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Talks OOH“It’s the audience that matters now, not the sites.”