OOH Sure!
Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
“Our endeavour is to help media owners get the best returns that encourage them to invest more in the business,” states Gulab Patil in an interview with Rajiv Raghunath. He cites how programmatic assists DOOH advertisers at different stages — planning, real-time audience targeting and ad serving, and post-campaign analysis.
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Campaigns
Uber Eats bags rival brands’ ads in playful OOH campaign
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International EventsFrom field barcode to sunburnt car & free beer: Cannes Outdoor Lions 2026 say it all!
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Campaigns
Myntra celebrates Father’s Day with tribute to Dad’s favourite outfit
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CampaignsAmnesty International Canada and Cossette ask Quebec to ‘Change Your Perspective’
