OOH Sure!

Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma

Published

April 13, 2022

admin

“Our endeavour is to help media owners get the best returns that encourage them to invest more in the business,” states Gulab Patil in an interview with Rajiv Raghunath. He cites how programmatic assists DOOH advertisers at different stages — planning, real-time audience targeting and ad serving, and post-campaign analysis.

Daily Newsletter

Subscribe to receive the latest OOH
industry updates

Latest
Trending
Videos

Innovative Use2 days ago

Rare Beauty launches scratch-and-sniff billboards for new fragrance

Podcast2 days ago

GurOOH CEO Gideon Adey on WOO Mexico

Campaigns2 days ago

Digital displays turn Mumbai’s streets into a Wimbledon narrative

Creative Concepts3 days ago

SVACHH Deep Lid by TTK Prestige installed at Carter Road

Contracts & Investments3 days ago

Khushi Advertising bags exclusive advertising rights for Aparna Neo Mall, Hyderabad

Campaigns7 months ago

Puma becomes PVMA for PV Sindhu

Innovative Use3 months ago

HOCCO’s Aamchi campaign brings mango tree to Ahmedabad

OAC1 year ago

Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024

Campaigns10 months ago

Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!

Campaigns3 years ago

Blinkit in association with Kinetic India goes all Bollywood

OOH Sure!1 year ago

‘Let’s create an empathetic space for women’

OOH Sure!1 year ago

‘It won’t just be a man’s world anymore’

OOH News1 year ago

‘We’re actively exploring acquisitions and working to increase our inventory’

Gallery1 year ago

A habit of success at Prakash Arts

OOH Sure!2 years ago

‘OOH is an important channel to connect with corporate audiences’

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport) Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening

Media Owners

More Media Owners

Showcase

Campaigns4 days ago

The Pant Project unveils ‘Oops Proof’ monsoon bus campaign

This campaign is executed by Signpost India

Campaigns4 days ago

EaseMyTrip’s OOH campaign transforms daily drudgery into vacation dreams

Strategically placed billboards across urban landscapes serve as vibrant reminders for potential travelers, tapping into common desires and pain points.