OOH Sure!
Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
“Our endeavour is to help media owners get the best returns that encourage them to invest more in the business,” states Gulab Patil in an interview with Rajiv Raghunath. He cites how programmatic assists DOOH advertisers at different stages — planning, real-time audience targeting and ad serving, and post-campaign analysis.
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Creative ConceptsHershey’s transforms Mumbai Airport boarding gate into immersive brand experience
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Creative ConceptsNetflix puts a man inside a billboard to promote ‘The Last House’
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Campaigns
Apple embraces everyday chaos in new ‘Relax, it’s iPhone’ OOH campaign
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Campaigns
Degree turns New York’s hottest subway stations into a branded experience
