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Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
“Our endeavour is to help media owners get the best returns that encourage them to invest more in the business,” states Gulab Patil in an interview with Rajiv Raghunath. He cites how programmatic assists DOOH advertisers at different stages — planning, real-time audience targeting and ad serving, and post-campaign analysis.
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OACVyoo to showcase AI-Powered OOH measurement at OAC 2025 Expo
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International EventsWOO announces individual, creative, sustainability and technical innovation awards at Mexico City Global Congress
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CampaignsMeta AI’s contextual OOH billboards ask the right questions in Delhi and Lucknow
