Campaigns4 days ago

The Pant Project unveils ‘Oops Proof’ monsoon bus campaign

This campaign is executed by Signpost India

Campaigns4 days ago

EaseMyTrip’s OOH campaign transforms daily drudgery into vacation dreams

Strategically placed billboards across urban landscapes serve as vibrant reminders for potential travelers, tapping into common desires and pain points.

Campaigns6 days ago

HUL’s Vim rolls out an OOH campaign celebrating India’s cleanest cities

Indore, Surat, Navi Mumbai & More: Vim Salutes India’s Cleanest Cities with Exclusive Offer via an OOH campaign on its...

Campaigns1 week ago

Spotify taps into everyday moments with Bollywood lyrics in latest OOH campaign

Each billboard or screen follows a consistent format: a popular Bollywood lyric tied to a specific moment.

Campaigns1 week ago

Fortune Soyabean Oil launches AR and rain-reactive OOH for monsoon

Eye-catching displays come alive when the raindrops begin to fall - clouds moves aside to reveal a plate full of...

Campaigns3 days ago

Born Free calls for an end to the captivity of great apes in DOOH campaign

The screen space was donated and planned by Ocean Outdoor under its Drops in the Ocean programme which awards a...

People3 days ago

Ajit Varghese joins Madison Media as Partner and Group CEO, Media & OOH

Ajit has over 3 decade experience in Media in India and abroad brings a unique blend of creative strategy and...

People3 days ago

Abhijit Sengupta, CEO of OAP Mediatech joins OOH Capital as a Partner

Abhijit has worked in India’s OOH industry for over 30-years and during that time has demonstrated his entrepreneurial spirit as...

Industry News4 days ago

Digital OOH strong as UK ad spend rises in Q1

While search, including retail media, largely drove the uplift in spends, the OOH sector, particularly its digital formats, demonstrated significant...

Contracts & Investments4 days ago

CASHurDRIVE Marketing Ltd. signs exclusive agreement for bus advertising rights across Punjab

This agreement is signed with Punbus

Company News4 days ago

BIG FM relaunches its OOH Vertical- BIG OOH (Formerly BIG Street)

BIG FM aims to create a solution-based approach by adding measurable, tech driven and programmatic digital OOH and traditional OOH...

Creative Concepts4 days ago

Seoul sees Nike’s latest football impact installation

This eye-catching installation is the latest stroke of genius in Nike's ‘Scary Good’ football campaign, designed to amplify the brand's...

Brand Insights5 days ago

Inside Nexus Malls with Nishank Joshi: A glimpse into the future of Mall Media

In an exclusive walkthrough with Nishank Joshi, Chief Marketing Officer at Nexus Select Malls, he reveals how they're transforming mall...

International Events5 days ago

WOO 2026 Annual Congress to be held in London

Congress will begin on Wednesday June 3rd with a drinks reception followed by two full days of world-class speakers and...

Brand Insights5 days ago

Puma’s OOH strategy: Shreya Sachdev breaks down the brand’s playbook

Shreya Sachdev, Director – Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are...