Vincent Lam, Founder, Chairman of the Board and CEO, Asiaray Media Group speaks about his pioneering space management concept and how that delivers greater value to...
A habit of success at Prakash Arts
‘Brands & agencies are pushing operators for deeper insights’
'Time for an OOH academy'
Disruptive thinking - the secret sauce to business transformation.
Here's why you should attend the Outdoor Advertising Convention
‘People behind the scenes are the reason we are where we are today’
It’s our endeavour to create great aesthetics around the brand journey
Go high, go bold, urges Skechers in new campaign
OOH News Weekend Round Up
The advertising rights have been acquired from premium property developers and Asset Management Companies like DLF Limited, Brigade Group, Olympia...
The creative execution of the campaign was handled by Motion Sickness
The campaign is conceptualised by BBH London and executed by EssenceMediacom UK
The campaign is executed by Platinum Outdoor
The campaign aims to encourage both new sign-ups and regular attendance by directly referencing the extremely common phenomenon of paid-for,...
As part of Media4Growth’s ongoing Inside UP OOH Series, this edition features insights from Amit Agrawal, Managing Director, R D...
The brand’s Fifth Avenue flagship store has been transformed into a gothic dreamscape — its windows alive with the crackle...
Mahendra Dev Dixit, Managing Director of Sigma Trade Wings LLP, shares that the change in UP market represents not just...
The installation has been executed by Money4Drive Advertising
The project comprised two Earth Series displays (pixel pitch 6.67 mm), each measuring approximately 9.6 m × 4.8 m with...
The WOO Apac Forum was held in Seoul, South Korea from November 5 to 7
The billboard features a custom-fabricated 3D cutout of a blue argyle sweater atop the billboard, creating an unmissable and physically...
The newly operational Metro Line 7 offers seamless connectivity to the Western Express Highway, serving as a key corridor for...
The massive installation, located at PWD Bridge, Canal Road, covers a total area of 23,958 sq. ft., spanning five floors...
The campaign is executed on the property of OUTFRONT Media