Media Planning & Buying
How Technology Can Transform Indian OOH: Open House at OAC 2016
During the open house, the audience were divided into teams of six and made to dwell upon ways technology could alter the nature of outdoor advertising in India.
The second day of the 12th Outdoor Advertising Convention kick-started with an Open House on’How Technology Can Transform Indian OOH’. The audience were divided into teams of six and made to dwell upon ways technology could alter the nature of outdoor advertising in India. The teams, comprising key members from the advertising world, were bustling with ideas and shared innovative thoughts with other participants. While members of one team felt technology could help enhance transparency within advertising and solve public problems by generating revenues for public utilities like foot over-bridges and toilets, another team believed that technology could help make OOH campaigning innovative, interactive and even help in mapping media consumption.
Members of all teams emphasized on the swift nature of technology, with the use of which one could expect faster solutions in outdoor advertising. Performance and client satisfaction in terms of monitoring work and service level assurances were also on the teams’ mind, which were directly linked with appropriate use of technology. Jhanvi from Priya Communications felt technology could make advertising more effective for media owners and advertisers as well as lower the cost of production. Sunil Maheshwari from MPCG explained that technology could enable brands to engage with customers at various locations which could in turn trigger experience, awareness and consumption, eventually leading to amplifying the brand.
Keep watching this space for more updates on Day 2 of OAC 2016.