Sonata ushers in wedding season with multi-city outdoor campaign
by M4G Bureau | Jun 12, 2018
Spanning markets ranging from Tier 1 cities to Tier 6 towns, the campaign was designed to build a large base for the watch brand. Outdoor Media Integrated (OMI), a division of the Laqshya Media Group, crafted the strategy and executed the campaign
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Star-studded!
Sushant Singh Rajput adds star appeal to the campaign
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Eye-catching presence at bus shelter
Month-long campaign targeting every nook and corner
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Aptly timed for the wedding season
Reaching out to a range to consumers across cities
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