‘Transit media & internet make a strong combination’
By Rajiv Raghunath - October 04, 2018
Alexander Epin, CEO, TMG, said the firm will soon be launching TMG Online Advertising
Speaking the theme of ‘Client service effectiveness and evolution in transit advertising’ at the International OOH Congress in St Petersburg, Russia, Alexander Epin, CEO, TMG, said the soccer World Cup hosted in Russia spurred saw a remarkable spurt in innovative transit media advertising. A major brand like Coca-Cola also used creative use of DOOH in bus branding.
Stating that the programmatic epoch has not arrived yet, Alexander said that it is necessary to develop a one-stop shop for transit solutions first. It would be equally important to provide integrated reports to clients basis transit media data.
Highlighting the advantage of packaging transit media and Internet, Alexander informed that his group would be launching TMG Online Advertising in October.