Network Media Solutions crafts innovative media at Goa beaches

Mumbai-based Network Media Solutions LLP, a versatile media owning firm in the transit and ambient segments of the OOH industry, is all set to take the beaches of Goa by storm. A conversation with Managing Director Ajaz Memon affirmed that the firm is augmenting the life guard services at the Goa beaches, creating in its wake attractive media for advertising.

Memon believes that Goa is one of the most commonly visited tourist places and the people who holiday in Goa inevitably enjoy the beaches there. According to him, advertising on life guard kits will not only attract more consumers but is also a way of appreciating the hard work put in by the life guards on the beaches of Goa.

The varied forms of media set up across 43 beaches are all incorporated with the life guard kits. Memon states, "Sponsors can add their logos to the life guard uniforms and red alert flags can have a social message warning the tourists not to swim at a particular part of the beach due to high tidal waves.” The brands can also advertise on both sides of the life buoys, beach chairs, life guard centres, beach patrol jeeps, surf boards, beach stations side walls, jet skies, high speed crafts and so on.

Brands are offered a variety of complete and comprehensive service packages. The length of the campaign depends on the package availed. Memon announces, "For Rs 2.5 lakh tapping the entire state of Goa for one month is a win-win situation.” The 43 locations include 41 beaches, 1 lake and 1 waterfall which are all water bodies with maximum tourist action in Goa, as per Memon.

This entire initiative was possible due to the contract acquired by the Surf Life Saving Company from the Government of Goa. Network Media Solutions plays the role of a collaborator as it helps raise revenue for the life guard services as well as captivates the tourists.