Morocco OOH major FC Media partners LMX for OOH buying automation & measurement

Location Media Xchange (LMX), part of the Moving Walls Group and a leading enterprise software provider for OOH media owners, has announced a partnership with Morocco’s leading OOH media operator FC Media to launch measurement and booking automation across all their inventory.

Founded in 1998, FC Media operates more than 2,500 OOH media assets across Morocco. Their expertise in OOH display, coupled with LMX's cutting-edge software solutions, will empower FC Media to streamline their operations and elevate their services.

This partnership will enhance FC Media's ability to access validated data, enabling them to build value for their clients and grow OOH budgets while attracting digital buyers. This collaboration will also facilitate the creation of an "always on" e-commerce-like platform for sales and programmatic advertising.

"Measurement and Automation is poised to elevate OOH advertising from the sidelines to the heart of every marketing campaign," said Srikanth Ramachandran, Founder and Group CEO at Moving Walls. "We take pride in our collaboration with FC Media, where we've successfully deployed their data-driven self-serve solutions, delivering substantial benefits to advertisers across Morocco and North Africa."

Additionally, Srikanth will serve as a guest speaker at the upcoming FC Media event, FC Media Mornings. The event, tailored for FC Media's esteemed customers, will include presentations by industry experts. Srikanth Ramachandran's keynote will center on the past, present, and future of OOH media, offering valuable insights to the audience, consisting of leading media buyers and agencies in Morocco.

LMX and FC Media are dedicated to enriching the capabilities and opportunities available to OOH advertising, ensuring that both advertisers and media owners can seamlessly and efficiently connect within the evolving OOH landscape.

"We are thrilled to partner with LMX, a Smart, Dynamic, and Innovative organization that covers every aspect of OOH Media Ownership," said Saad Bencharef, Director of Data and Digital Transformation at FC Media. "This partnership provides us with cutting-edge audience measurement solutions that bring unprecedented insights to our advertising campaigns. In the pipeline, we have an exciting e-commerce website that's set to revolutionize the way we connect with our audience!"