Ad Policies & Regulations
MCD orders media operators, contractors to conduct structural stability audit of hoardings, unipoles & other ad structures
The audit to be conducted on an immediate basis
The Municipal Corporation of Delhi (MCD) has notified all contractors and operators managing large format media to audit the structural safety of hoardings, unipoles and other advertisement structures, and to submit a compliance report in three days.
Hindustan Times cites MCD order dated May 14: “In the wake of unfortunate incident of collapse of hoarding in Mumbai due to thunderstorm causing loss of precious lives on May 13, 2024 all the advertisers empaneled with advertisement department of the corporation are advised to carry out structural audit of their unipoles and advertisement structures immediately and fix them of so needed.”
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Campaigns
“Sabse Pehle Life Insurance” campaign goes Pan-India
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Creative Concepts
Nike x LEGO turn play into sport with a vibrant Shanghai playground
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Creative Concepts
Unilever deodorants go big at Tesco UK with immersive OOH installations
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CampaignsAmazon Prime Video rolls OOH campaign in Mumbai for Do You Wanna Partner