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Home » OOH News » Huge turnout at SAB TV's'Family Funathon' in Ahmedabad

Huge turnout at SAB TV's'Family Funathon' in Ahmedabad

By VJ Media Bureau - September 23, 2014

Echoing the sentiments of having fun with family, SAB Family Funathon was an on-ground translation of its proposition of'wholesome family entertainment'

Entertainment channel SAB TV organised an on-ground event called'SAB Family Funathon' in Ahmedabad with the promise of'Asli Mazaa Sab Ke Saath Aata Hai.' A unique and first of its kind fun with fitness initiative brought together ten thousand families and has been considered for the Limca Book of Records as the first family marathon in India.

SAB TV stars Sudeepa Singh, Sharmili Raj and Shreedhar Watsar were present to propagate the cause of healthy lifestyles while encouraging participants at the race. Featuring performances by music bands, stilt walkers and jugglers, the marathon celebrated family fun in a'fitting' manner.  From donning costumes of a'fairy godmother', to a'sorceress' to a two-year old dressed as a'tree,' the marathon saw families turn up in unique outfits and participating with enthusiasm to be crowned as winners in the categories of'Best Anokhi Costume Family' and'Most Entertaining Family'.   The event even saw the'Most Courageous Participant' being awarded to a physically challenged participant.

Providing light hearted and entertaining content to its audiences through its shows such as'Taarak Mehta Ka Ooltah Chasmah','Badi Dooooor Se Aaye Hai' and'Baalveer', the channel which believes in celebrating special moments with one's family has decided it was time to take their on-air entertainment and translate it to an on ground event.

Commenting on the initiative, Anooj Kapoor, Senior EVP and Business Head, SAB TV, said, "SAB Family Funathon is our way of bringing to life what we as a channel proudly profess and stand for. With most people not making that extra effort to stay fit, we decided to provide entertainment around a run. This being a novel concept, we are overwhelmed with the response we have received from the families which is indicative of people prioritising fitness in their lives.”
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