Havas Media bags the integrated media duties of Bajaj Allianz
By M4G Bureau - March 14, 2018
The account size is estimated to be more than INR 50 crores and will be handled out of the Mumbai office led by Kunal Jamuar, Managing Partner - West and South, Havas Media India
Havas Media, India has bagged the integrated media duties of Bajaj Allianz Life Insurance, one of the leading private players in the insurance sector in India. The agency also handles media duties of Bajaj Finserv, the financing arm of Bajaj Group. The account size is estimated to be upwards of INR 50 crores and will be handled out of the Mumbai office led by Kunal Jamuar, Managing Partner - West and South, Havas Media India.
Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance said, “To offer differentiated yet relevant proposition to our customers, we have embarked on a brand re-orientation journey. We will rely on deeper customer insights and data-driven actions for a holistic brand transformation. Agility and consumer-centric mindset from our teams and partners will be key to our deliveries. We look forward to a long and mutually beneficial relationship with Havas.”
Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “We are proud to take on the mandate of yet another pioneer brand. Bajaj Allianz combines with it comprehensive life insurance solutions, technical expertise and in-depth market knowledge and goodwill of ‘Bajaj’ brand in India. It has developed insurance solutions that cater to every segment and age-income profiles. We look forward to carving a meaningful brand strategy and taking the brand to greater heights.”
“Bajaj is a pioneer brand that thrives on consumer trust and enjoys a reputation of expertise, stability and strength. Competitive pricing and customized life insurance solutions have earned Bajaj Allianz Life the customer's trust and market leadership in a very short time. At play will be Havas Media Group's integrated media skills centred on digital and our 'Meaningful Brands' framework which will together map the brand chart for Bajaj Allianz. According to our research, brands that are meaningful enjoy 80% higher intent of repurchase in the insurance industry. We look forward to a successful collaboration”, added Mohit Joshi, Managing Director, Havas Media Group, India.