George Kovoor, SVP & GM, India Beverages Sustainability, PepsiCo India to address Outdoor Advertising Convention 2023
By M4G Bureau - July 18, 2023
George Kovoor will speak on the ‘The 2Ps for Business - Purpose & Profit’
Purpose is a critically important facet of any business. It is the purpose that defines an organisation’s approach to finding the right balance between profit maximisation and meeting social responsibility goals. It is also the purpose that helps corporates gain strong public goodwill. OOH, which in many ways is more than just an advertising medium given that the industry is also engaged in the development of civic amenities, citizen services delivery, among others, has reasons to focus on its larger purpose of being in the business.
Against this backdrop, George Kovoor, SVP & GM, India Beverages Sustainability, PepsiCo India will be addressing the Outdoor Advertising Convention 2023 on the theme: ‘The 2Ps for Business - Purpose & Profit’. OAC 2023 will be held at the Manekshaw Centre, Delhi on July 28-29.
George Kovoor is the Senior Vice President-Beverages, PespiCo India and is responsible for handling the beverage business and creating the long-term sustainability strategy for both the foods and beverage categories.
He is a PepsiCo veteran, having completed 28 years with the company, in various operating roles across India, APAC, and China and most recently as SVP International Away From Home, at PepsiCo’s global HQ in New York. George is known for his hands-on understanding of the business and commitment to developing talent and forging strong stakeholder partnerships.
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