Arvind engages Dr Lakshyaraj Singh Mewar of Udaipur as its Brand Ambassador

Arvind Limited, a leading integrated solutions provider in textiles known for its strong fibre-to-fashion capabilities catering to both global and domestic clientele, announced a strategic collaboration with Dr Lakshyaraj Singh Mewar of Udaipur, appointing him as the brand ambassador for Primanté, its premium suiting & shirting brand.

Dr Lakshyaraj Singh Mewar is renowned for his multifaceted accomplishments spanning philanthropy, education, sports patronage, business leadership, captivating TED talks, and an impressive array of Guinness World Records. From a young age, he has been dedicated to public service, championing noble causes with unwavering passion and selflessness.

Dr Lakshyaraj Singh Mewar stated, "I am honoured to collaborate with Arvind as the brand ambassador for Primanté Luxury Fabrics. This partnership not only signifies a fusion of heritage and innovation but also reflects our shared dedication to enhancing the standards of luxury and sophistication in the fashion domain. Together, we embark on a journey to inspire a lifestyle characterised by timeless elegance and refinement."

Kulin Lalbhai, Executive Director of Arvind, expressed delight in welcoming Dr Lakshyaraj Singh Mewar of Udaipur to the Primanté family, emphasising that his association reinforces the company's commitment to excellence and sets the stage for exciting collaborations and innovations in luxury fashion.

Primanté is revered as the epitome of sophistication, offering fabrics such as Australian Merino wool infused with Italian design for exquisite suiting fabrics, and Egyptian Giza and Supima Cotton for shirting. Ranging from Super 120s to Super 200s, Primanté's collection features a fusion of fine count fabrics with blends including Silk, Mohair, Lycra, Linen, and innovative Poly filaments. In addition to suit fabrics, Primanté offers tweed jackets, business coats, and shirting, all meticulously crafted to the highest global standards of product development and quality control. The Primanté collection is available at all “The Arvind Stores” and Multi-Brand Outlets.

This collaboration marks a significant milestone in Primanté's journey, firmly positioning it in the elite class of luxury fabrics. Committed to innovation and pushing the boundaries of textile technology, the company aims to introduce a range of Italian-inspired designs that redefine luxury and sophistication.

With Dr. Lakshyaraj Singh Mewar of Udaipur on board, Primanté has embarked on a journey to inspire a lifestyle characterised by luxury and refinement.