Armour Digital OOH, one of India’s top OOH firms with media operations at airports, railway stations, malls, and bus stations, and a strong advocate of both DOOH and transit media has taken up the ‘Powered By’ sponsorship of the upcoming Outdoor Advertising Convention 2023 that will be held at the Manekshaw Centre, Delhi on July 28-29.

Anil Hirani, Managing Director of Armour Digital OOH, who has established successful ventures in multiple sectors including business analytics believes the OOH industry should look to imbibe the best practices from different industries, as much as it contributes to the external world. His company’s brand association with the Outdoor Advertising Convention is a testament to that conviction. Armour Digital OOH was the ‘Powered By’ sponsor of OAC 2022 as well.

OAC 2023, themed as ‘OOH Next’ will have focused sessions on:

• Global connectedness of Indian OOH
• Doubling OOH revenues
• Growing the DOOH/pDOOH pie
• Smart city projects/urban development & OOH
• Technology adoption for OOH competitiveness
• Retail DOOH opportunity
• Ad verification & media monitoring tools
• Creativity for OOH impact

The sessions will be addressed by global OOH leaders, top brand marketers, media planners and strategists, government officials, adtech specialists, creative professionals, among others.