Campaigns

Ampere joins hands with RCB to sync ‘Har Gully Electric’ with ‘Har Gully Cricket’

The collaboration comes up ahead of IPL 2023

Published

March 28, 2023

RCB Ampere, the flagship electric two-wheeler brand from Greaves Electric Mobility, has collaborated with Royal Challengers Bangalore as their Official EV Partner for the upcoming season of the T20 League. Built on the spirit of sustainability and purpose, the Cheerleader Squad of Royal Challengers Bangalore will showcase a distinctive Jersey integration that will be referred to as the ‘Ampere Take Charge Squad. Their outfits and the musical instruments will be made of 100% sustainable materials and upcycled scrap.

The brand will launch a limited edition RCB themed Primus electric scooter, and each match played at the home ground will feature an Ampere Electrifying Player of the Match who will receive the Limited-edition Primus as an award. Additionally, the collaboration will involve giving away of special signed team merchandise and memorabilia to winners of contests run by the brand.

Commenting on this collaboration, Sanjay Behl, CEO & Executive Director, Greaves Electric Mobility, said: “We are excited to announce our collaboration with the Royal Challengers Bangalore, as our values and purpose for sustainability are perfectly aligned. Cricket is a democratic game and is a religion in India. Collaboration with cricket helps us to connect with our customer’s at large, while we continue to democratise smart and sustainable mobility solutions, through our range of electric 2 wheelers for the masses. Our anthem to make Har Gully Electric, and inspire the community towards building a better planet is intimately tied to the culture of Har Gully Cricket.”

The collaboration will extend Ampere’s Har Gully Electric campaign to the Har Gully Cricket theme, featuring star RCB players, evoking nostalgia about gully cricket that the country is known to enjoy. Ampere customers will get an enhanced T20 experience, with cricket-themed retail experiences, interesting on-ground activations, and more.

Rajesh Menon, Head & Vice President, Royal Challengers Bangalore, said, “At RCB we firmly believe that progress towards a sustainable future requires collaboration and shared values. We are proud to join hands with Ampere and create a series of sustainable, exciting, and unique

touchpoints for the RCB fans and Ampere consumers alike.”