Amit Sinha, GM – Marketing, PNB MetLife India Insurance to address OAC 2023 in Delhi

Do brands consider the varying OOH / DOOH formats available in the markets when planning their media spends, or are large formats like billboards the only ones kept in view?

Is there merit in working with AOR or with multiple agencies when planning and launching OOH / DOOH campaigns?

Amit Sinha, GM – Marketing,  PNB MetLife India Insurance will be sharing his perspectives on these issues in a panel discussion on the theme of ‘How an evolving OOH can be pivotal to brand marketing’ at the Outdoor Advertising Convention 2023. OAC 2023 will be held at the Manekshaw Centre, Delhi on July 28-29.

Amit Sinha is a marketing professional with over two decades of multi-industry experience in sales, research, strategy, digital marketing, customer experience, product marketing & branding. A strong believer of continuous improvement, Amit challenges the status quo and is a strong advocate of innovation.

Amit has worked with MetLife for 15+ years, while being involved in multiple projects including the launch of the joint venture partnership between PNB & MetLife. Earlier, he had worked with Hindustan Unilever, Samsung, Times of India.

Amit is an effective communicator with excellent leadership skills & a team player who strives to bring the brands purpose to life, in order to create a direct to consumer connect while driving growth.