‘We need to be more vocal about OOH as a career opportunity’ 

Fifteen years in the OOH industry gives you a particular kind of vantage point, and Sonia Lal, Partner at Coral Media, uses it to give a candid, unvarnished read on where women stand in this space today. In a conversation with Media4Growth, Sonia speaks about the structural reasons behind the gender skew, why the asset and operations side of the business remains largely male-dominated, and whether that can change as the industry shifts from static to digital.

She is direct about what the industry has collectively failed to do, and equally clear about what could actually move the needle, from job-specific mandates to more visible campus recruitment. On the personal side, she does not shy away from acknowledging the extra load that women carry, in and outside of work, and what that means for how organisations need to think about hiring and planning.

The conversation also touches on what makes OOH a worthwhile career for anyone chasing growth, and what one piece of advice Sonia would give to every woman entering the industry.

Watch the full conversation to hear Sonia in her own words.