Connect Network Inc. launches “GenreAI” – India’s first AI-Led cinema planning engine

Connect Network Inc., one of India’s leading integrated media and AdTech firms, today announced the launch of GenreAI, a proprietary Cinema Planning Module within its award-winning AdTech platform, Immersive. This pioneering solution reimagines cinema as not just a storytelling platform, but a precision targeting engine, driven by real-time data, audience intelligence, and brand affinity. 

In a landscape where attention is fragmented and brand recall is harder than ever, GenreAI introduces a data-layered, genre-aligned, psychographic-matched approach to cinema advertising. It allows marketers to go beyond footfalls and screens, and also deliver emotionally congruent brand messaging in the most resonant cinematic moments across language, culture, and city tiers. 

Haresh Nayak, Founder and CEO of Connect Network Inc., described the launch as a milestone not just for the company, but for the advertising ecosystem at large. “Cinema in India is more than entertainment; it’s a shared cultural experience, an emotional language that cuts across socio-economic and regional boundaries. With GenreAI, we are no longer treating cinema as mass media; we’re treating it as match media. A strategic, behavior-mapped channel where each screen becomes a stage for brand resonance.” 

GenreAI integrates IMDB and regional movie databases with Connect Network’s proprietary audience persona models. Using brand profiling logic, the system aligns upcoming film genres with brand personalities mapping bold, disruptive brands with action thrillers, nurturing legacy brands with family dramas, and youth-centric brands with comedy or romantic genres. The tool is also powered by real-time ground intelligence drawn from mobility data, interest maps, and census layers, enabling planners to hyper-target audiences down to a 3,000-foot hexagonal grid at the city level. 

What makes GenreAI particularly unique is its “Fit Score” framework: an AI-calculated index that matches the emotional tone and audience profile of each upcoming movie with the narrative and psychographic goals of the brand. This brings unprecedented clarity to cinema media planning, removing subjectivity and replacing it with algorithmic intelligence that’s both humanly intuitive and computationally accurate. 

With the introduction of GenreAI, Connect Network has redefined what’s possible in cinema advertising making it not just a visual medium, but a precision experience medium. Marketers can now go live with campaigns that are not only contextual and culturally aware but also psychographically aligned with the people they seek to influence.