Contracts & Investments
Rajouri Garden metro station now goes by Ai+ NOVA
The branding will extend beyond visuals, with bilingual metro announcements naming the station across the Delhi Metro network.
Ai+ Smartphone has entered into a new partnership with Delhi Metro, renaming Rajouri Garden Metro Station as ‘Ai+ NOVA Smartphone Rajouri Garden Metro Station’ as part of the tie-up.
The branding will be visible right from the station entry gates, where commuters will now be greeted with signage reading “Welcome to Ai+ NOVA Smartphone Rajouri Garden Metro Station.” The brand’s presence won’t be limited to visuals either – in-metro announcements across the Delhi Metro network will call out the station by its new branded name, in both English and Hindi.
This metro station tie-up is part of a larger push by Ai+ Smartphone to expand its footprint in India, through new product launches, strategic partnerships, and deeper cultural integration with everyday consumer touchpoints.