Oman’s leading DOOH network Mubashir secures funding from ITHCA Group to power growth into new markets

Oman’s ICT major ITHCA Group has announced an investment in leading DOOH network Mubashir. A CIO media report states that “the investment will fuel Mubashir’s expansion and technological plans as well as its mission to provide its clients with the most effective and comprehensive solutions both in the country and regionally”.

Mubashir’s platform reaches millions of people across Oman through its network of strategically located digital screens. The company offers a variety of advertising formats that leverage smart data and analytics to deliver targeted campaigns that generate measurable results for advertisers. Beyond advertising, the network focuses on reaching different consumer segments with infotainment communication that engages customers.

CIO quotes Ameer Al-Alawi, Group Director of Investments at ITHCA Group as saying: “Advertising technology is changing rapidly; innovative AdTech companies in this space are leveraging data analytics, automation, and AI to meet consumers where they are in the physical world, offering real-time targeting capabilities to advertisers. We are thrilled about the investment in Mubashir and the technology platform they have built to date. We lend them our support in their innovative journey to be a global player in this space.”

Raif Al-Harthy, Chief Growth Officer of Mubashir, quoted saying: “This investment is a strong validation of our vision and will enable us to accelerate our expansion, invest in new technologies, and further enhance our offerings to clients.”