Contracts & Investments

ITW Consulting bags title, in-stadia ad rights of India cricket tour of Sri Lanka

The exclusive deal involves title rights, on-ground and in-stadia advertising rights for all the cricket matches played during the ongoing Sri Lanka v/s Zimbabwe and forthcoming Sri Lanka v/s India series

Published

July 17, 2017

M4G Bureau

ITW Consulting, India-based sports management company, has acquired the title rights, on-ground and in-stadia advertising rights from Sony Pictures Networks India Private Limited who are the sole media rights holder of the Sri Lanka Cricket Series 2017. The deal has been signed for all the cricket matches in the ongoing Sri Lanka v/s Zimbabwe and forthcoming Sri Lanka v/s India series. The India tour of Sri Lanka begins on July 23 and will continue until September 6.

Commenting on the deal, M.S. Muralidharan, Director, ITW Consulting Pvt. Ltd. (a Global Sports Commerce affiliate) said, “We are one of the new generation companies and are delighted to partner with Sony Pictures Networks India (SPN) for these two series. With nearly 15 matches scheduled over the series, we are sure that we will be able to build strong and strategic brand associations that will be fruitful for both, the brands and cricket fans.”

“At ITW, we are bringing in innovative technologies in cricket and other sports to ensure fans are engaged throughout the match with a crowd facing interactive display system,” he added.

Commenting on the deal, Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd. said, “This series has received an overwhelming response from the market. Brands see this as an excellent alternate medium with rationale pricing, delivering perfect ROI. Categories like Telecom Network, Automobiles, Sports Gear along with Handset have locked in their participation. Most of our key slots have been closed a month before the start of the series.”

Commenting on the association, Rajesh Kaul, President, Distribution and Sports Business, Sony Pictures Networks India (SPN) said, “Viewers are looking forward to the series as this is the Indian cricket team’s first full tour (Tests, ODIs and a T20) of Sri Lankan in three years. In addition to this, advertisers are also aware of the visibility that is ensured through the duration of the tournament, giving brands a wider reach.”