Contracts & Investments
Akshar Advertising bags rights at Mumbai local stations
The OOH firm has won sole advertising rights at Mumbai local stations on the western and central lines.
Akshar Advertising Solution has won sole advertising rights at Mumbai local stations on the western and central lines. As per the contract, which is for a period of three years, Akshar Advertising has the rights to put up all kinds of media of different sizes at the stations.The stations covered under the contract are: Western Line — Mahalaxmi, Lower Parel, Elphinstone, Jogeshwari, Kandivali, Borivali platform No. 4, 5 & 6, Bhyander, Naigaon, Vasai Road, Nallasopara, Virar, Vyara, Bardoli and Nadurbar; Central Line — Curry Road, Parel, Matunga Central, Tilak Nagar, Kurla Terminus, Chembur, Bhandup, Kalyan and Kajrat.
The local trains are the lifelines of Mumbai, carrying a phenomenally high number of passengers every day. Any media at the local train stations will therefore attract a very large number of eyeballs.