Ad Policies & Regulations
OAAWB is working towards protecting the rights of media owners : Arup Choudhury
Speaking at East Talks OOH conference in Kolkata, Arup Choudhury, Secretary, OAA West Bengal shares how the association is taking key initiatives to transform the outdoor industry scenario.
Talking at the recently held East Talks OOH conference in Kolkata, Arup Choudhury, Secretary, OAA West Bengal presented his topic – “Are industry bodies leading OOH transformation in the east?’and shared how the 15 governing body members of the association are working for the overall development of outdoor vertical and trying to make it more organized.“The association is working towards more transparency of the system, where the media owners can receive the PO’s on time and payments are not further delayed,” said Arup.
He added, “The present membership of the organization stands at 148. The North 24 Parganas have also formed a body which has 29 registered members. We are having talks with North Bengal, where an association is being formed too. Also there will be the Malda, Durgapur, South 24 Parganas and the Howrah associations joining us soon. We are working on the SOP which has to be refined in better ways to further safeguard the rights of the media owners.”
AUGUST 2025
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Arkade Developers launches major Mumbai OOH campaign highlighting ‘Family First’
AMFI uses announcements on state bus stations for its investor awareness campaign
PlayStation unleashes fury with literally slashed OOH campaign
If content is king, technology is the kingmaker: Ashish Limaye on how tech is reshaping the OOH experience
KFC takes festive OOH campaign to the skies with ‘Feastival’
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
IKEA’s ‘Halloween Essentials’ OOH campaign
The work by boutique creative agency INGO avoids the clutter of seasonal clichés no pumpkins, no fake blood instead, it...
GymNation drops the most heaviest billboard in Dubai
The UAE fitness chain GymNation literally puts muscle into its outdoor advertising with a one-tonne stunt promoting a new Strongman...
Continental Malgudi celebrates the soul of Karnataka with OOH tribute this Rajyotsava
The campaign is executed by Platinum Outdoor
Fans direct their own Ads via Brewlander OOH campaign
Challenging big-budget beer advertising, Brewlander's OOH takeover features AI prompts printed directly on the ads, asking fans to direct their...
McDonald’s unleashes “McScream” OOH installation in NYC for Halloween
The installation features a gigantic, melting cheeseburger where the bright yellow cheese has dripped down and formed the unmistakable shape...
The Brand Sigma marks 5 years with a DOOH campaign
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
Godrej Properties launces Real-Time Flight-Sync DOOH Campaign for Godrej SORA
The campaign is executed in partnership with Lemma, Madison Media and Google DV360
Adform DOOH platform powers successful AMC and Vodafone campaigns
Adform unveils results from two successful programmatic DOOH campaigns, highlighting the speed and precision of its new visual planning interface.
12 new Earth Series LED Screens illuminates Mumbai
The installations, featuring Xtreme Media’s flagship Earth Series outdoor LED displays, mark a significant step toward building a more connected,...
‘The future isn’t just about bigger screens, it’s about intelligent screens’
Nita Odedra, Director of Strategy at Blue Rhine Industries, a Dubai-based systems integrator with nearly two decades of experience, shares...