Next in the series, where we talk to industry stakeholders on the problem of reverse bidding in OOH, Jayesh Yagnik, CEO, MOMS Outdoor shares his take.
In this series of conversation with industry players, we throw the spotlight on an issue that has long been a point of contention- Reverse Bidding. The...
As part of the mandate, the agency will manage end-to-end media responsibilities for the cement manufacturer, including media strategy, planning, buying, execution and performance management across...
The four year extension will focus on sharpening brand storytelling and deliver measurable business outcomes through a fully integrated approach combining brand-building with performance-led strategies to...
The company has secured multiple long-term outdoor advertising contracts across Jammu & Kashmir, strengthening its presence across urban centres, transit routes and pilgrimage destinations.
The three-year contract gives the company access to more than 3,000 sq. ft. of advertising inventory across Surat Railway Station while also introducing a new gantry...
“This is our moment to celebrate what we’ve built and inspire what comes next,” says Shekhar Narayanaswami, Chairman, IOAA, while talking about the second edition of...
Vipin Kumar, Co-Founder and Director, Media24x7, discusses the company’s expansion across North India, the growing importance of Tier 2 and Tier 3 markets, and why DOOH...
Located on the Versova - Ghatkopar corridor, one of Mumbai’s busiest east-west transit routes, Jagruti Metro Station is now branded as “Phoenix Jagruti Nagar.”
Under the terms of the long-term contract, a new curved LED wall, measuring 166 square metres and flanked by two existing portrait LED screens, will be...
A truck-mounted billboard with a provocative message and QR code turned Amazon employees into unexpected participants in Flipkart's latest campaign.
Created by TBWA\Paris, the campaign celebrates life's big wins, awkward moments and everyday memories, positioning McFlurry as the perfect companion...
To campaign is conceptualised by Tribes Communication
The campaign is executed by Say It Loud Media
The digital platform giant has launched a large-scale experiential campaign across Mumbai to commemorate the 10th anniversary of Prime Day
In this series of conversation with industry players, we throw the spotlight on an issue that has long been a...
Jahan joins a panel that will discuss a critical question facing OOH today, as the digital medium continues to hold...
“Supporting OAC reflects our commitment to ensuring that evolution is driven by collaboration, not competition,” says Anant Jain, Director, Proactive...
The OOH Advertising Awards 2026 contest entered the second round of judging today wherein entries for Group B and C,...
The campaign created by Leo UK promote Morrisons’ bespoke Grand Slam Doughnut and is complemented by activations and OOH vans.
The out-of-home media company marks its first association with the OOH Advertising Convention for the event’s 20th edition scheduled to...
New partnership will establish a premium digital Out-of-Home advertising network across leading retail destinations in Riyadh and Jeddah
To launch the LEGO Technic Koenigsegg Sadair's Spear, the brand transformed Shanghai Metro stations into immersive installations, displaying every single...
The campaign was made to hint the extensive expansion of their new outlets in Lucknow and Gorakhpur
Running alongside the 20th OOH Advertising Convention (OAC) 2026, OAC Expo will showcase the latest technologies, innovations, products and services...
