In an exclusive interaction with Media4Growth, Kristina Rudoman, Chief Commercial Officer at AllUnite, shares her insights in the context of OOH and measurement, highlighting why marketers...
Rishabh Parakh, Director of Operations of SVA Media Consultancy shares insights on inventory expansion, pricing pressure, and digital adoption in the state.
The integrated approach brings together brand-building and performance-led strategies, enabling Red Bull to engage its core audiences across high-impact moments while maintaining consistency and scale across...
Maharashtra Maritime Board’s (MMB) new advertising regulations open up coastal inventory across formats, while introducing structured licensing, premium pricing, and stricter compliance norms
The 3-year license covers advertising across outside civil structures between Baradevi Chauraha and Naubasta, as UPMRC looks to strengthen non-fare revenue streams
Andrew Tindall, Chief Growth Officer at System1, tells Media4Growth, why it’s important to map consumers’ emotional response to campaign creatives, for improved marketing outcomes.
Insights by Prodip Puri, CEO, SP Enterprise, on navigating local demand, government business, and execution challenges across the North-East OOH market
Insights by Santosh Smith, Founder & CEO, Doohit.ai, on infrastructure, programmatic adoption, and measurement in OOH
Municipal Corporation Gurugram has announced a large-scale e-auction for outdoor media sites across six clusters, offering a mix of unipoles and LED displays aimed at expanding...
Featuring Rohit Chopra, COO, Times OOH, this walkthrough video explores how Metro Line 1 and the Aqua Line are shaping transit advertising in Mumbai.
The billboard is executed in Noida
Focused on relatability and relevance, Burger King’s OOH ‘Finished’ ad scored 4.3 Stars with System1
The campaign, produced in partnership with creative agency and OAAA member company Extra Credits Projects, carries Earth Day 2026’s global...
The innovation is executed in Kolkata
Passengers travelling through both terminals who join Pulse - BLR Airport's official app, are rewarded with a complimentary chilled Coca-Cola,...
In an exclusive interaction with Media4Growth, Kristina Rudoman, Chief Commercial Officer at AllUnite, shares her insights in the context of...
Rishabh Parakh, Director of Operations of SVA Media Consultancy shares insights on inventory expansion, pricing pressure, and digital adoption in...
Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in...
The integrated approach brings together brand-building and performance-led strategies, enabling Red Bull to engage its core audiences across high-impact moments...
The research report is released by DataM Intelligence 4Market Research LLP
Darshit Sanghani, Marketing Manager- Events and Branding of Odoo shares how the SaaS brand is using long-term billboards to build...
At the core of Lemma Integral’s AI engine is the proprietary Lemma Audience Graph. Built using multiple non-personal persistent identifiers...
The campaign is created by BBH London
Insights by Sanjay Raval, Director, Sitemax Media; Shivani Nijhawan, Business Head – Gujarat & UP, Coral Media; and Saket Shah,...
Maharashtra Maritime Board’s (MMB) new advertising regulations open up coastal inventory across formats, while introducing structured licensing, premium pricing, and...