Despite accounting for less than 1% of all media spend, OOH drives more incremental sales than other channels
The branding rights have been secured in association with Times OOH
The report’s scope includes multiple segmentation axes, covering five geographic regions - North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
The newly installed Metro line 3 is part of the city’s growing network and the Mahalaxmi metro station is set to become a major transit hub...
The committee’s findings go beyond identifying the immediate causes of the incident, focusing instead on systemic lapses in regulation and enforcement that make outdoor advertising structures...
The presence in Brazil has been strengthened with the board appointment of Felipe Forjaz, former President of the Brazilian Out of Home Association (ABOOH) and the...
The rights are acquired for a period of 10 years
Industry leaders hail the reduction from 28% to 18% as a catalyst for growth, affordability, and wider adoption
The contract is for a period of 5 years
The naming rights are acquired in partnership with Signpost India