Belgian entrepreneur Mathieu France, Founder & CEO of Artcrush, turned a burned billboard into a global art movement with 25,000 digital screens that showcase artists’ works.
Spotzi helps media owners, retailers and brands understand who is where, and why it matters. By transforming geospatial, demographic and mobility data into actionable audience insights,...
The strong H2 FY26 performance, coupled with strategic investments in mobility and EV infrastructure, positions Cash Ur Drive to further expand its presence across transit media,...
Vidhika Gupta, Managing Director, Universal Overseas talks about the company’s entry into industrial print machinery, its focus on premium UV printing, after-sales infrastructure, and the evolving...
The scope of work spans TV, digital, social media, OOH and print, aimed at enhancing brand recall and expanding consumer reach.
Mohit Chaudhary, Director, Five Dots Digital, shares with Media4Growth his insights on transit-led outdoor campaigns, Flipkart Minutes’ metro strategy, the realities of media buying, and why...
Tarun Kumar Ghosh, Chairman & Managing Director, Advise Group, shares insights on Kolkata’s changing OOH landscape, the gradual rise of DOOH, shifting advertiser behaviour, and the...
Ramesh Bhaskaran, Chief Creative Officer, Madison OOH Media Group of Madison World, raises a key question- one he says we don’t ask enough - as he...
“Instead of asking, ‘can we measure creativity’? we should be asking, ‘what does creativity enable us to measure better’?” writes Prash Gaikwad, National Creative Director, OOH...
“As a designer and practicing geek, I fully support bringing some science to the subjectivity gunfight,” says Dino Burbidge, Innovation Consultant and Founder, Dinova, as he...
The campaign is created by T&P
Created to introduce audiences to one of the film’s newest antagonists, the Lilypad, the campaign features two neighbouring billboards locked...
The campaign reportedly spans more than 160 media assets and over 18,000 sq. ft. of advertising space.
While GRWM is widely recognised across social media as shorthand for Get Ready With Me, Flipkart gave the phrase its...
The campaign is executed by Connect Network
Commenting on the partnership, Rohit Chopra, COO, Times OOH, said, “We are delighted to partner with the OOH Advertising Convention...
The new site is expected to cater to a wide range of advertisers, offering opportunities for high-visibility brand campaigns, product...
Snehita, who has joined the jury panel of the 20th edition of OOH Advertising Awards (OAA), brings over 14 years...
The strong H2 FY26 performance, coupled with strategic investments in mobility and EV infrastructure, positions Cash Ur Drive to further...
Vidhika Gupta, Managing Director, Universal Overseas talks about the company’s entry into industrial print machinery, its focus on premium UV...
Instead of keeping the conflict behind closed doors, the campaign amplifies every accusation, complaint and sarcastic remark through oversized paper...
The campaign is executed by WPP Media
Never one to shy away from exploring new OOH formats, this dairy brand from Erode, Tamil Nadu, has been quietly...
Anirban brings over 25 years of experience in integrated marketing and media effectiveness to the OAA 2026 jury panel, having...
The campaign is created by Sixty Fifth Communications