Andrew Tindall, Chief Growth Officer at System 1, tells Media4Growth, why it’s important to map consumers’ emotional response to campaign creatives, for improved marketing outcomes.
Insights by Prodip Puri, CEO, SP Enterprise, on navigating local demand, government business, and execution challenges across the North-East OOH market
Insights by Santosh Smith, Founder & CEO, Doohit.ai, on infrastructure, programmatic adoption, and measurement in OOH
Municipal Corporation Gurugram has announced a large-scale e-auction for outdoor media sites across six clusters, offering a mix of unipoles and LED displays aimed at expanding...
Featuring Rohit Chopra, COO, Times OOH, this walkthrough video explores how Metro Line 1 and the Aqua Line are shaping transit advertising in Mumbai.
Mangesh Shinde, Co-founder of OSMO, shares insights on how attention, placement quality, and data-led tools are reshaping OOH measurement and planning.
In an exclusive interaction with Media4Growth/Outdoor Asia, Shekhar Narayanaswami, CEO of Times OOH, and the Chairman of the Indian Outdoor Advertising Association (IOAA), explains why OOH...
The duo records the highest single-campaign haul in 16 years, securing 10 Golds and 2 Silver
Deepak Joshi, Director – Sales & Marketing, Garware Hi-Tech Films, shares how the company is leveraging its legacy in high-performance film materials to build sustainable, durable...
Amman Anup Kumar, Partner at R. Kumar Opticians, offers a layered view of outdoor advertising, where creativity drives recall, airports outperform streets, and the city’s DOOH...
Paired with “Shubho Noboborsho from GO DESi x Zepto,” the messaging seamlessly blends brand presence with cultural relevance.
As part of this extension, the installation of the ‘Living Billboard’ in Mumbai features a large green billboard made of...
The campaign is executed in partnership with JCDecaux
The campaign is executed in Mumbai, timing it with peak summers
The campaign is executed by Platinum Outdoor
The Piccadilly Underpass site, which sits alongside Hyde Park Corner, incorporates two new 2.8m x 14.4m screens, which between them...
Based on the successful outcomes of each programme last year, Ocean will to continue to roll out the Pinwheel programme...
Insights by Santosh Smith, Founder & CEO, Doohit.ai, on infrastructure, programmatic adoption, and measurement in OOH
Municipal Corporation Gurugram has announced a large-scale e-auction for outdoor media sites across six clusters, offering a mix of unipoles...
The four-sided LED screens together form a continuous visual canvas of nearly 1,950 sq. ft., operating at a resolution of...
Featuring Rohit Chopra, COO, Times OOH, this walkthrough video explores how Metro Line 1 and the Aqua Line are shaping...
The installation is created by Sakshi Advertising Company
Mangesh Shinde, Co-founder of OSMO, shares insights on how attention, placement quality, and data-led tools are reshaping OOH measurement and...
The campaign is executed for Universal pictures in partnership with JCDecaux Australia and EssenceMediacom
The conference will be held from June 3 to 5 in London