First edition of Kerala Talks OOH kicks-off in Kochi

The first edition of Kerala Talks OOH presented by KAIA was inaugurated on December 11, 2015 at Crown Plaza in Kochi, Kerala. With more than 200 delegates participating to make the conference a big success, Kerala Talks OOH saw maximum registration from outdoor giants and professionals  from all over the state.

At the inauguration, Noomi Mehta, President of Indian Outdoor Advertising Association (IOAA) gave insight on how OOH media can aspire for an industry status. Hibi Eden, Member of Legislative Assembly, Government of Kerala inaugurated the event by lighting the lamp. He commented, “Kerala is the fastest growing economy. Outdoor industry must regularise the laws at the national level as well as state level. Before implementing national level regulations the national outdoor association should make sure that it would not create conflicts with the regulations followed by the state. Eden also ensured whole support from the authorities to the OOH industry.

The inauguration was followed with a session by Chandramohan, Patron of KAIA and the Chairman of Venpakal Groupa on how OOH has emerged as the preferred advertising media in Kerala. Following this Jayesh Yagnik, COO of MOMS shared his views about how the OOH industry in Kerala is reinventing itself to meet emerging brand advertising needs. The conference also saw other interactive sessions like panel discussions and speakers highlighting the OOH landscape in Kerala.