OAC

Signpost India’s Shripad Ashtekar to share his dynamic journey at OAC fireside chat

Anchored by Prof. Dwarika Prasad Uniyal, Founding Pro Vice Chancellor and Campus Director, RV University, the session that is titled, ‘Frankly, my dear, I Don’t Give an Impression!’, will have Shripad Ashtekar, Founder and Managing Director, Signpost India Ltd., sharing his perspectives on building future-ready OOH businesses.

Published

July 21, 2026

M4G Bureau

Shripad Ashtekar, Founder and Managing Director, Signpost India Ltd., in a fireside chat interestingly titled ‘Frankly, my dear, I Don’t Give an Impression!’ will share his dynamic vision and eclectic journey at OAC.

The session will be anchored by Prof. Dwarika Prasad Uniyal, Founding Pro Vice Chancellor and Campus Director, RV University.

Shripad has built Signpost India into the country’s largest independent Out-of-Home media company, with a market valuation of over ₹1,800 crore. Under his leadership, the company has emerged as a pioneer in hyperlocal programmatic advertising and established one of India’s largest digital OOH networks, while delivering strong business growth and profitability.

A designer by instinct and an innovator by nature, Shripad has consistently pushed the boundaries of what OOH can achieve, championing the use of technology, data and creativity to redefine how brands engage with audiences in public spaces.

Beyond business, he has played a significant role in bringing global cultural and sporting properties such as the Esports World Cup to India and launched the inaugural Orange Awards in Mumbai, further reinforcing his commitment to building platforms that foster community participation and cultural relevance.

His contributions have earned widespread recognition, including more than 125 international awards, the Indian OOH Business Achievers Award and the prestigious ET Award.

At OAC 2026, the fireside chat is expected to offer candid insights into leadership, innovation, entrepreneurship and the evolving role of OOH in shaping urban experiences and cultural narratives. The conversation will also explore how businesses can move beyond conventional metrics and create lasting impact through purposeful transformation and forward-thinking leadership.

The 20th edition of OAC will be held on 24-25 July 2026 at the Grand Hyatt, Goa, bringing together leading voices from marketing, media, technology and advertising under the theme, ‘Do The X!’.