Outdoor Advertising Awards ’13: A battle of wits and creativity

It
was a night studded with glamour, humour and competitive bonhomie as
creative honchos slugged it out vying for the much coveted Outdoor
Advertising Awards (OAA) 2013. Held as a fitting finale to the well
attended 9th edition of the Outdoor Advertising Convention (OAC) 2013,
held at the Grand Hyatt, Bambolim Goa, the OAA ’13 ceremony saw a close
battle between agencies DDB Mudra and Milestone Brandcom, apart from
Kinetic Worldwide, who between them grabbed most of the awards across
categories.  A total of 55 awards were presented during the Awards
evening, which included 21 Gold, 17 Silver and 16 Bronze winners.

Among
the many interesting nominees shortlisted for’Campaign of the year’,
DDB Mudra Max bagged the gold for the’Post It’ campaign, followed with
Milestone Brandcom bagging a Silver for’Spicefest’ campaign and DDB
Mudra bagging the bronze for the Masterchef Campaign. The other
interesting nominees included Kinetic Worldwide for its  Horlicks’Ahaar
Abjiyan’, campaign which won many awards across categories including
Gold under the Best Use of Ambient Media category and MOMS
Outdoor Media Solutions Pvt Ltd which won a Bronze for the Keo Karpin
‘Unmanageable Bad Hair’ campaign under the Traditional Billboards
category.

Among media owners, Pioneer walked away with a Gold
under the category’Zonal Media Owner of the Year – for both the West
and East zones and a Silver for the North zone. The Gold in this
category for the North zone was won by TIMDAA.  Pioneer also won the Silver for the category      
‘National Media Owner of the Year’.  
 
As
a new addition in OAC this year, the’Young Outdoorian’ challenge was
also held as part of the OAC to encourage fresh new ideas. Five teams
from across agencies participated in the contest and the winners were
Team Emerald and Team Turquoise.

Instituted
to acknowledge excellence in creativity and innovation in the OOH
industry, OA Awards have been growing in popularity over the years with
the number of entries growing every year. Vasant Jante, MD — VJ Media
Works, Organizers of OAA ’13 and publishers of the Outdoor Asia magazine
said, “The results of the OA Awards ’13 reflect a well balanced
distribution of awards between the agencies. It was also a great
learning experience. We look forward to next year’s OAA, which will see some major changes in the categories and in the rules and regulations for entries.