Qatar’s Elan Media to integrate DOOH inventory with LMX SSP

In a strategic move to revolutionise the DOOH advertising landscape in Qatar, Elan Media, the country’s leading outdoor advertising company, has partnered with Location Media Xchange (LMX). An LMX media release states that this collaboration sets the stage for seamless integration of Elan Media’s dynamic DOOH inventory into LMX’s Supply Side Platform (SSP), offering advertisers unparalleled access to a vast audience across Qatar.

LMX, a prominent enterprise software provider for OOH media owners, is making its entry into the Middle East through this partnership, recognising the region’s shift from traditional to DOOH advertising.

Jaber Al Ansari, ELAN Group CEO, highlighted the significance of the collaboration, stating, “With over 300 screens available in our pDOOH inventory, ELAN Media is now launching phase two, introducing more Roadside DOOH and Location-Based inventory for DSPs and SSPs. This move aims to establish a robust programmatic media buying model in Qatar.”

Elaborating on the expansion plan, Al Ansari added, “As pDOOH grows in the region, ELAN Media is excited to partner with Moving Walls, ensuring our reach extends beyond the GCC. This partnership is critical as Qatar hosts the 2024 Asian Football Cup, demonstrating our strategic capabilities in carrying programmatic advertising during the championship.”

Phase II of ELAN’s expansion plan will witness an additional 300 screens available for programmatic planning and buying. Notable projects such as the FIFA World Cup in 2022 and upcoming support for the AFC Asian Cup in January 2024 underscore ELAN Media’s commitment to providing unlimited pDOOH access for Asian brands targeting diverse fanbases.

Srikanth Ramachandran, Founder and Group CEO at Moving Walls, expressed enthusiasm about the partnership, stating, “Our collaboration with Elan Media marks LMX’s entry into the Middle East—an important market undergoing a paradigm shift in the DOOH space. We look forward to shaping the future of DOOH in Qatar and building an extensive client base across the region.”

As the partnership unfolds, it promises to redefine DOOH advertising in Qatar, offering advertisers innovative solutions and expanding the reach of programmatic advertising in the Middle East.