Ocean Outdoor rolls out month long festival for Women’s Rugby World Cup

Ocean Outdoor is presenting more than 300 hours of Women’s Rugby World Cup 2025 action across its large format UK Digital Out of Home (DOOH) portfolio as England hosts the international tournament. 

Coverage is appearing across 31 DOOH screens featuring content from all 32 games, building anticipation and exposure ahead of the quarter finals, semi-finals and 27th September final. 

Highlights are being broadcast on Ocean screens in 13 cities including Manchester, Birmingham, Leeds, Liverpool, Bournemouth, Derby, Newcastle, Norwich, Glasgow, Edinburgh, Southampton, Nottingham and London. 

In London, Ocean is managing and curating the official Women’s Rugby World Cup Fan Zone hosted by Battersea Power Station. Open daily from 13th September, all eight remaining games will be shown as they happen on a large screen in Power Station Park with the iconic London landmark as the backdrop. The fan zone will be free to enter.  

Women’s Rugby World Cup 2025 Principal Partners Mastercard, Capgemini, Gallagher, Asahi and Defender will all have a brand presence, joined by Official Partners and Supporters O2, HSBC, SharkNinja and KETTLE® Chips.   

Fan zone brand partners will be staging activations across the 15 days. HSBC will present an invitational T1 rugby session for Girlguiding, Scouts and other guests on the opening day. Asahi will keep fans refreshed throughout with their bar and sampling.   

As well as live match screenings and a full programme of sports and cultural OOH content on non-match days, the 5,000 capacity fan zone will host rugby themed community events, club and schools’ days, pitch up and play sports sessions and provide musical entertainment including guest DJs.  

Rachel Sutton, head of brand partnerships at Ocean Outdoor, said: “Delivering the official Women’s Rugby World Cup 2025 London fan zone is a brilliant opportunity for us to showcase London and England to the rest of the world.  

“Working with World Rugby, our landlord partner and brands, this is a chance to connect directly with sports fans, find and reach new audiences, inspire sports enthusiasts of all ages and abilities, and celebrate the defining moments of the Women’s World Rugby Cup together.”  

Sam Cotton, Interim CEO at Battersea Power Station Development Company, said: “We are delighted Battersea Power Station has been chosen as the Official Tournament Fan Zone in London for the upcoming Women’s Rugby World Cup. There is already so much excitement surrounding the tournament and with the iconic Power Station as the backdrop, the fan zone will offer the perfect setting for fans to cheer on their favourite teams. 

“We are looking forward to welcoming members of the local community, Londoners and visitors from further afield to enjoy the great mix of family-friendly activations that will be available at the fan zone, as well as the shops, bars, restaurants and leisure venues open across the riverside neighbourhood.” 

World Rugby appointed Ocean its official DOOH media partner for the Women’s Rugby World Cup 2025 last year.  Running from 22 August to 27 September, Women’s Rugby World Cup 2025 is taking place across eight venues throughout England, making it the biggest celebration of women’s rugby ever staged.  Sixteen teams are competing, including England, Scotland and Wales.