Wallop Advertising has taken a leap of faith in the DOOH space by installing a large format curved LED screen in the city of Mumbai that will become operational by August 1. The DOOH media asset has been put up at a busy traffic junction in the vicinity of the Bandra-Kulra Complex (BKC) that sees heavy movement of the working population of the city. The location offers for advertisers high OTS considering the asset has visibility to the Central and Easter Expressway traffic as well. On average, 30-35 lakh vehicles pass by those expressways every week.

Shahid Hakim, Founder of Wallop Advertising, expects the stylishly curved DOOH screen to generate significant interest among international lifestyle brands, in particular, to run their creative displays. He told Media4Growth that the screen will feature digital still images and animated content.

Innovative content is key to getting the best outcomes from displays on such a DOOH screen. For this, Wallop Advertising has an in-house team that will assist the brands with creative content.