LMX, Adsmovil OOH expand pDOOH reach in Latin America with Latinad

Location Media Xchange (LMX), a leading enterprise software provider for Out-of-Home (OOH) media owners, has announced an integration with Latinad CMS. This integration strengthens media owners in Latin America to run programmatic campaigns seamlessly and with ease through Latinad CMS.

This integration complements and strengthens LMX and Adsmovil OOH’s commitment as a full-stack solution in Latin America, powered by Moving Walls. The solution includes fully customised buy-side and supply-side tools that bring advanced OOH inventory and campaign management to the Latin American markets.

The integration of Latinad CMS equips media owners across Argentina, Peru, Ecuador, Colombia, Central America and Chile where Latinad has a significant presence with the ability to access programmatic advertising demand.

"We are very excited about the continuous growth of the DOOH industry and the achievements in integrations with companies from other parts of the world, such as the Moving Walls Group. This partnership will undoubtedly generate synergy in Latin America," says Juan Ignacio Alvarez, CEO of LatinAd.

"OOH media owners in different regions use a variety of content management solutions and now work with several advertising technology partners. It is important for these stakeholders to be connected to make it easier for media owners to support innovations," says Srikanth Ramachandran, CEO of the Moving Walls Group.

Through this integration, Latinad users will be capable of running campaigns through the LMX platform.

"This partnership is a clear demonstration of our ongoing commitment to revolutionize the programmatic DOOH landscape in Latin America. By enabling programmatic buys, we are not just digitizing the marketplace but also fostering growth and innovation for both OOH publishers and advertisers alike," adds Mariana Toledo, VP Adsmovil OOH