Global Advertising wins rights for DOOH screens at 5 rly stations
By N Jayalakshmi - September 20, 2021
The Noida-based media owning company has acquired the rights for installing digital OOH screens above PET bottle crusher machines at five railway stations.
Noida-based OOH media owning company Global Advertising has acquired the rights to install digital screens above PET bottle crusher machines at five railway stations in Bengaluru, Secunderabad, Chandigarh, Anand Vihar and Pune. The tenure is for four years.
The screens are of size 40”x40” with resolution of p-3. The ad duration is for 40 seconds per slot with a frequency of one in 2 minutes - 30 times per hour, 510 times per day and 15,300 times per month. The allotted timing is from 6AM to 11PM.
The company informs that 8 screens have already been installed at Anand Vihar, Chandigarh, Secunderabad and Bengaluru railway stations. The rest of the screens will be installed next month. The screens have been installed at strategic points with high footfalls in the railway stations, including the entrance area, and the areas near the ticket counter, ATM, Food court, etc. Also, being installed above the PET bottle crusher machines, the screens are at eye level and thus offer better visibility. The screens also offer day and night visibility with good impact, says Lalit Gupta, Founder, Global Advertising.