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Clear Channel Americas partners USO to raise awareness of the sacrifices service members make

By M4G Bureau - November 02, 2022

The month-long DOOH campaign reminds Americans to express gratitude and commitment to service members and their families through USO programs focused on connection, wellness, and resiliency.

USO DOOH US Campaign

More than 1.3 million active-duty service members are deployed around the world each year to protect national interests, provide humanitarian aid, respond to natural disasters, and perform other critical services. A Clear Channel Americas Media release cites that thousands of U.S. military service members are currently deployed in Eastern Europe to support NATO allies as the conflict in Ukraine continues. “Many of these brave military members will not be with friends and family this holiday season or at other points during the year. The USO is always by their side to keep their spirits high and bring the holidays to them”. The USO strengthens America's military service members by keeping them connected to family, home and country, throughout their service to the nation. 

“Service members and their families face unique challenges, from leaving loved ones for months at a time and moving frequently to navigating the transition back into civilian life," said J.D. Crouch II, CEO and President of the USO. "The USO is proud to stand by these brave troops wherever they go. We are excited to partner with Clear Channel Outdoor Americas to raise awareness of the sacrifices service members to make and let Americans know how we can support them, especially during the upcoming holidays."

USO DOOH campaign

The collaboration between CCOA and the USO will help ensure service members stay strong from the moment they join the military until their transition back to civilian life. More than 2,000 digital billboards in major markets and airports across the US will encourage Americans to support the US troops through USO programs, which include but are not limited to:

USO Care Packages, which come in two varieties: Hygiene Kits with essential toiletries and Snack Packs with food that will remind service members of the home.

250+ USO Centres and Mobile USOs outfitted with places to relax as well as Wi-Fi and call centres to keep service members connected to family, home, and country.

Entertainment, both virtual and in-person, to bring favourite pastimes and celebrities closer to service members and their families in times of separation and celebration.

Military Spouse Programmes with community-building activities, opportunities to communicate with deployed loved ones, career support, and other essential resources.

USO Pathfinder® Transitions, which offers professional development opportunities to service members and military spouses through guidance on employment, education, financial readiness, mentorship, and more.

"Service members work tirelessly to protect our country, but their efforts aren't always front and centre for Americans to see," said Scott Wells, CEO, of Clear Channel Outdoor Holdings, Inc. "We are proud to partner with the USO to change that with a digital OOH media campaign that will reach millions of Americans and bring awareness as well as support to troops deployed around the world."


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