Why did Unstop put up CVs of DU students at Metro stations?
By M4G Bureau - March 21, 2023
How the brand took over DU for a day!
“CV station pe aapka swagat hai. Future ke darwaze khul rahe hai!” Delhi University students’ resumes have been featured on Metro stations! Delhi based startup Unstop (formerly Dare2Compete) which went viral after featuring on Shark Tank India Season 2, rolled out an OOH campaign in the North & South Campus of Delhi University to celebrate students. For the first time ever, resumes of students were put up on Metro stations and outside colleges to showcase what an ‘Unstoppable Resume’ looks like.
“Indian talent is running the world and a student is much more than their traditional CV. At Unstop, we give talent centre stage, where employers are the audience. We give them the opportunity to leverage our offerings to become #Unstoppable. Each member of our ~5Mn community is poised to make headlines just like this latest attempt from us,” said Unstop’s Founder & CEO, Ankit Aggarwal.
Unstop has used metro stations to highlight the resumes of students like Aditi Aggarwal from FMS, and Ananya Chopra from Sri Venkateswara College along with targeting popular food outlets around the North and South Campus to attract students. There were also cutouts that gave these students a chance to get pictures and post them on their social media handles.