In TV soaps, the marriages are a big affair. Star Bharat channel has made it a public affair for their Nimki Mukhiya TV show in which Nimki, the protagonist of the show, is getting married. Ideated and executed by The Social Street, in UP around 13 BQS were decked up in wedding regalia right from bright-coloured décor, fresh flowers to enthusiastic promoters distributing wedding invitation cards. The channel’s aim was to amplify the wedding celebration episodes with great pomp and splendour.

To add more cheer for the masses, a shehnai band was also invited to play music at these decorated bus shelters which were transformed into mandaps.