SRMB reinforces its market presence with ‘Champions ki Pasand’
By Ria Banerjee - April 09, 2018
MOMS Outdoor Media Solutions executed the campaign that features Kapil Dev and MS Dhoni as the brand ambassadors; the campaign was deployed on traditional large and small formats, and transit media
In a 360 degree campaign that featured strong OOH brand communication, SRMB sought to reinforce its market leadership by having cricketing icons Kapil Dev and MS Dhoni – the brand ambassadors – to endorse the brand’s unique ‘Wingrip Technology’. The campaign was executed in Kolkata and rest of West Bengal and Agartala covering 194 towns and using about 1.75 lakh sq. ft OOH space. Using traditional formats like hoardings, gantries and FOB, and transit media like bus and Metro media, this campaign delivered an indelible impression on the TG. MOMS Outdoor Media Solutions planned and executed the campaign.
Jayesh Yagnik, COO, MOMS Outdoor Media Solutions, commented, “We are extremely proud of this association with a brand that is a pioneer in TMT manufacturing. Our association with SRMB is getting stronger. It’s always very encouraging when you are working with a client who believes in you so much and more importantly believe in the OOH media. This constantly drives us to do something new and better with every campaign. We are looking forward to a long and fruitful association with SRMB.”
Ashish Beriwala, Founder, SRMB, said: “With this new campaign, we desire to convey that we are the champion in the TMT segment. Kapil Dev, who have been a part of our family for the longest time and MS Dhoni, who has just come on board have done justice to the leadership we enjoy in our business. Also, both Kapil and Dhoni are self-made champions who’ve worked from the ground-up, but still remain grounded. This is similar to the values of SRMB. This similarity played a significant part in us wanting to make both of them a part of our team. They can tell our story better than anybody else, as it's a story they themselves have lived."
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