Furlenco furnishes its brand identity in the outdoor

Furniture rental company Furlenco has been rapidly making its place in the market. In order to expand the brand’s reach in the city of Bengaluru, the company has launched an OOH campaign. The campaign has been executed by IKON across various arenas buzzing with IT professionals and migrated population, which is their major TG.

The campaign aims to create awareness about the brand and introduce the company to the people most likely to be its potential customers, for a duration of about a month. TG hotspots like ITPL, Koramangala, Whitefield, Bannerghatta roads, among other locations were chosen strategically for the campaign.

About the campaign, Sharda Pillai, CMO, Furlenco, had to say, “The outdoor campaign was conceptualised around our target consumer, which is largely from the IT segment. We picked locations that constitute the IT belt and selected only billboards that were either at key junctions within those areas or were solus or highly visible to ensure impact. The messaging was designed such that it addressed the most relevant target audience needs and was kept simple and uncluttered for it to be effective and clutter breaking. We follow a ‘hyperlocal’ strategy and will also be adding bus shelters to cover all the relevant transit points or hotspots within the same belt thus ensuring that the marketing monies are maximised. This is part of the brand building efforts and is in synergy with our other online and offline marketing efforts.