Campaigns
Aaj Tak rolls out innovative, cluster branding to promote’Agenda Aaj Tak’
The campaign, executed by Zenith Outdoor and Alakh Advertising and Publicity, features innovations on some 65-70 sites

Keeping in mind the concept of the show, the channel developed a creative showcasing a microphone with a flame on top. The flame was highlighted using LED lights. The idea behind executing innovations on all sites was to create a high recall value. All the sites were taken within a 1 km radius to create cluster branding.
The biggest challenge was to execute the innovation on all formats within a short span of time. However, the brand and the agency went about the task meticulously. Even the availability of sites within a certain range was challenge to be overcome. Mainly, eye-level and big format sites were used for the campaign.
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Innovative Use
Xiaomi India’s gold bar prank for Redmi Note 14 Pro 5G champagne gold launch
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OAC
Jaikishin Chhaproo of ITC Limited joins insightful lineup of panelists at OAC 2025
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Campaigns
Starbucks brews a visual delight with 3D anamorphic campaign in Bangalore
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OAC
Raghav Anand, Partner at EY to speak at OAC 2025