Brand Insights

Happy mcgarrybowen crafts new brand identity for Dream11

Dream11 wanted to change its visual identity to make it ready for its next growth phase – from 2 crore current user base to 10 crore by 2020

Published

March 16, 2018

M4G Bureau

Happy mcgarrybowen, a creative agency, part of Dentsu Aegis Network, has developed a new logo for Dream11, arguably India’s biggest sports game, to create their new brand identity. The agency was given a mandate to re-design the brand’s logo, along with creating a comprehensive visual identity guidebook for implementation across all its product touch points as well as communication.

The whole idea behind this rebranding exercise was to create a holistic visual identity which cuts across sports while keeping the brand’s leadership position in mind; with the thought to put their users at the centre of everything and make Dream11 the biggest and most immersive way to consume sports.

Commenting on their rebranding exercise, Vikrant Mudaliar, CMO, Dream11 said, “We found Happy mcgarrybowen’s design strategy true to our brand’s ethos, and their experienced team came with a dynamic & youthful vibe – everything that we wanted to take our brand identity to the next level.”

Happy mcgarrybowen led the rebranding exercise from scratch. Being a digital native brand, the agency’s primary goal was to ensure that the user experience was consistent across all product touch points on the digital front. In the process, Happy mcgarrybowen created the visual imagery, iconography, logo animation and so on. The team designed a brand new, iconic logo, with the sole aim of infusing a new wave of dynamism in Dream11, the brand.

PM Praveen Das, MD, Happy mcgarrybowen said, “Happy mcgarrybowen has a talented, seasoned and specialised design team that has been creating waves for quite a few clients in the recent past. We are very happy to put our best foot forward for Dream11 and we look forward to taking the brand places in the coming months.”

Dream11’s logo is that of a trophy, an icon that resonates trust and integrity – values that are highly celebrated in sports and upheld by Dream11 in high esteem. Coupled with a bold ‘D’ in the centre, the logo makes a powerful statement about its origins – Dream11.