Piali Dasgupta of Sattva to join OAC 2026 panel discussion on a key question regarding OOH’s future

Piali Dasgupta Surendran, Vice President – Marketing, Sattva, joins the OOH Advertising Convention (OAC) as a panelist for its landmark 20th edition, scheduled to be held at the Grand Hyatt, Goa, on July 24 & 25.  

Piali will be part of the panel discussion, ‘Grabbing a Share of the Digital Pie: How OOH can get its act together,’ where industry leaders will deliberate on one of the most critical questions facing the medium today: how OOH advertising can evolve to attract larger marketing investments in an era increasingly dominated by digital spending. The discussion is expected to examine the role of audience measurement, technology, data, accountability and integrated planning in positioning OOH as a stronger contender within contemporary media strategies.  

A multi-awarded marketing and communications leader, Piali brings nearly two decades of experience across real estate, e-commerce, retail and media. Over the course of her career, she has held leadership roles at The Times of India, Myntra, Amazon, Publicis Groupe and Columbia Pacific, building brands and driving integrated marketing strategies across diverse sectors. 

Currently serving as Vice President – Marketing at Sattva, one of India’s largest real estate companies, she leads the company’s marketing and communications initiatives, helping shape its brand strategy and customer engagement across multiple touchpoints. 

Recognised as one of India’s Best Marketers by Viacom18, Piali is also a DMA Trailblazer and a recipient of the CMO Asia Award, reflecting her contributions to marketing excellence and brand leadership. 

With her cross-industry experience and deep understanding of digital transformation, consumer behaviour and integrated marketing, Piali is expected to bring valuable perspectives to the discussion on how OOH can evolve to become a more measurable, technology-driven and future-ready medium.