Pronto celebrates Father’s Day with illuminated OOH tribute in Delhi

To mark Father’s Day, on-demand services platform Pronto rolled out a special outdoor campaign in Delhi, paying tribute to fathers and the countless responsibilities they shoulder every day.

The campaign featured a creatively executed billboard carrying the message, “To India’s first on-demand service, Happy Father’s Day!” The installation was brought to life through an illuminated 3D extension depicting a father riding a scooter with multiple arms, each holding different items—from office files and household essentials to daily necessities—symbolising the many hats fathers wear for their families.

The visual metaphor positioned fathers as the original multitaskers and the country’s very first “on-demand service,” seamlessly tying the sentiment to Pronto’s core brand proposition.

The illuminated 3D execution stood out amid the cityscape, creating a memorable and relatable Father’s Day tribute that resonated with commuters and passersby alike.

The campaign’s production was executed by Sakshi Advertising, which brought the intricate multi-dimensional installation to life through its fabrication and lighting elements.