Flipkart Fashion and ASICS turn Cyber Hub into a giant sneaker showcase

Flipkart Fashion and ASICS recently unveiled an eye-catching OOH activation at Cyber Hub, Gurugram, featuring a giant replica of the newly launched GEL-KAYANO 33. The installation, created entirely using corrugated boxes, brought the iconic running shoe to life in a striking larger-than-life format.

Designed to celebrate the launch of the latest addition to the GEL-KAYANO franchise, the experiential setup invited visitors and fitness enthusiasts to engage with the brand in an immersive manner. The installation was accompanied by interactive touchpoints, QR codes and social media prompts, encouraging audiences to explore the product and participate in the campaign.

The oversized sneaker quickly became a focal point at Cyber Hub, drawing the attention of runners, shoppers and passersby, many of whom stopped to photograph the installation and share their experience online.

By recreating the GEL-KAYANO 33 using hundreds of corrugated boxes, the campaign demonstrated how unconventional materials and scale can be leveraged to create memorable brand experiences in public spaces. The activation effectively blended experiential marketing with outdoor media, turning a product launch into a visually compelling destination.

The campaign was executed by Ginger Media LLP, while Sakshi Advertising served as the production partner, bringing the intricate, large-scale installation to life.