Sunfeast Dark Fantasy activates ‘Party with SRK’ campaign with Live Party on a Hoarding

Sunfeast Dark Fantasy brought its latest ‘1 Million Fantasies’ campaign to the streets through a grand, spectacle-led out-of-home (OOH) activation that transformed a traditional hoarding into a live party. 

Drawing thousands of curious onlookers who gathered to witness the unfolding moment, the installation reimagined the conventional billboard format and turned it into a live entertainment experience. 

At the centre of the activation was a massive Dark Fantasy hoarding that suddenly came alive with a video reveal of Shah Rukh Khan announcing that he is coming to fulfil the fantasies of millions. Within moments, the space transformed into an impromptu party, with music, confetti bursts and crowds stopping to watch, record and soak in the excitement. 

The brand revealed that as part of this campaign they will be fulfilling the fantasy of “Party with SRK” for 40 lucky consumers. This concept was presented in an immersive setup of a one-of-its-kind party hosted on the billboard itself. The setup offered fans a rare chance to be part of a spectacle that blurred the line between outdoor media and live experience. 

Speaking about the activation, Mr. Suraj Kathuria, VP and Head of Marketing – Biscuits, Foods Division, ITC Ltd, said, “Outdoor media is typically designed to be viewed from a distance. With this activation, we wanted to push the boundaries of what a hoarding can do by turning it into an experience people could actually step into and celebrate on. The ‘Party with SRK’ moment was designed as a sneak peek into the larger experiences that the campaign is building towards.” 

Conceptualised as an extension of Sunfeast Dark Fantasy’s ongoing ‘1 Million Fantasies’ campaign, the activation builds anticipation for the ultimate reward, a once-in-a-lifetime opportunity for fans to celebrate and party with Shah Rukh Khan.